By: John Hsieh
Published: Aug 8th, 2025
We recently spoke with The Detroit News about how SALTA and FMMA Michigan are helping patients and employers take control of healthcare through price transparency and direct care.
Shannon Biergans, founder of Advocate, and I were featured in The Detroit News this week in a piece focused on how patients and employers can take more control of their healthcare. We spoke about why we launched the Michigan chapter of the Free Market Medical Association earlier this year: to help connect the growing number of individuals and organizations working toward more transparent, affordable care. There’s real momentum behind models like Direct Primary Care here in Michigan, but too much of it still happens in isolation. Our goal is to bring those efforts together and give people better access to high-quality care that makes sense.
The article was written by Kelly Rogers Victor, a public health and food policy analyst based in Metro Detroit with a background in healthcare systems, nutrition, and health policy. Her writing often focuses on the intersection of policy, cost, and care .
The Free Market Medical Association (FMMA) is a national organization that brings together healthcare buyers and sellers who believe in restoring value to healthcare through price transparency, direct contracting, and patient-centered innovation. Founded in 2014 by Jay Kempton and Dr. Keith Smith, the FMMA supports providers, employers, and benefit advisors who want to create a more affordable and accessible system. The goal is to treat healthcare like any other marketplace, with clear pricing, accountability, and choice. Members of the FMMA work to unify what they call “islands of excellence” across the country and build a healthcare ecosystem that is transparent, sustainable, and rooted in trust.
With DPC now officially compatible with HSAs, there’s never been a better time to take control of your healthcare.
Join SALTA today or schedule a free consultation to see how Direct Primary Care can work for you.
John Hsieh is the Director of Growth at SALTA Direct Primary Care and the Michigan Chapter Lead for the Free Market Medical Association (FMMA). He is passionate about transforming healthcare through patient-centered models like DPC and works closely with employers, brokers, and clinicians to drive cost-effective, high-quality care.